Hrithik and NTR to Shine Solo in WAR 2 Promotions

The makers of the upcoming film 'War 2' have decided to keep actors Hrithik Roshan and NTR  apart during the promotional run of the film. This strategic decision aims to maximize the impact of their on-screen rivalry, delivering an unparalleled cinematic experience to the audience. According to a trade source, the promotional plan is designed to ensure that the two stars never share the stage or appear together in any promotional material.

The film, produced by Yash Raj Films, promises to be an epic action-packed ride. The source mentioned that YRF wants to preserve the conflict between the two characters, which is the unique selling point of the film. By keeping Hrithik and NTR apart during promotions, the makers aim to build anticipation and excitement among the audience. This strategy has been successful for YRF in the past, with films like 'Pathaan' and 'Tiger Zinda Hai' breaking box office records.

YRF has a history of deploying innovative strategies to promote its films. For instance, during the promotions of 'Pathaan', the makers released capsules with Shah Rukh Khan to reveal nuggets about the film, generating immense buzz. Similarly, for 'Tiger Zinda Hai', the promotional campaign celebrated the 'Tiger' franchise and featured fellow agents, surprising and delighting audiences. These strategies have contributed to the success of YRF's films.

'War 2' is directed by Ayan Mukerji and is set to release on August 14, 2025, worldwide, with a big IMAX release. The film promises to deliver an action-packed experience, with Hrithik Roshan and NTR's on-screen rivalry being the highlight. With YRF's proven track record of delivering blockbuster films, 'War 2' is expected to be a major hit at the box office. Telugu Rights have been bagged by producer Naga Vamsi.