Lal Salaam, the Tamil movie featuring Superstar Rajinikanth in a crucial role, was released in theaters in 2024 but became a big failure at the box office. Despite Rajinikanth's presence, the film did not meet fans' expectations and ended up underperforming. Lal Salaam marked Aishwarya Rajinikanth's comeback to feature film direction after a significant break, and it was funded by Lyca Productions.
After a year of its theatrical release, Lal Salaam is finally arriving on OTT. Sunnxt, a prominent digital platform, has officially announced that the film will be available for streaming from June 7, 2025, coinciding with Bakrid. The digital release was stalled due to some alleged missing 40-minute footage from the film. Fans can now watch Lal Salaam in the comfort of their own homes, and it will be interesting to see how the film fares on the digital platform.
Lal Salaam's box office failure can be attributed to various factors, including the audience's expectations and the film's marketing strategy. Despite this, the film's OTT release will give it a second chance to reach a wider audience. With the rise of OTT platforms, many films have found success and new life after their theatrical release.
The announcement of Lal Salaam's OTT release on Sunnxt has generated interest among fans, and many are eagerly waiting to watch the film. Whether the film will gain a new lease on life on the digital platform remains to be seen.