Suresh Babu on Aamir Khan Pay Per View Youtube model

Suresh Babu on Aamir Khan Pay Per View Youtube model. Mr.Perfectionist Aamir Khan came up with a unique strategy for his upcoming film Sitaare Zameen Par. The film is releasing on 20 June 2025. Aamir Khan is implementing Youtube pay per view model.

Suresh Babu, renowned producer, speaking to scribes, said “Aamir Khan is known for his innovative thinking, both on and off-screen. His decision to explore YouTube as a direct distribution platform is certainly interesting and worth watching closely. However, it’s too early to tell if it will be a game changer of sorts yet it has triggered a debate which is quite healthy. He is attempting a concept-based movie and the industry would keenly watch its performance in a new domain,”

He said “The theatrical experience remains unmatched. Major stars and filmmakers still prefer packed theatres. The thrill of a live audience is irreplaceable,”

He shared “OTT is now a permanent part of the film business, but theatres have their own revenue dynamics and cultural value. Striking a balance between the two is essential — it's a tightrope walk, but necessary,”

He continued "“This generation has embraced OTT wholeheartedly. The traditional four-shows-a-day theatre model is evolving, and the audience who want content anywhere, anytime lapping up OTT,”

He added “We need new models to revive these theatres. Theatrical collections are still crucial for big-budget, star-driven films. It’s time we find sustainable solutions,”

Criticising the rental model, he shared “This rental model has been phased out globally. Adopting a shared revenue model like multiplexes would rejuvenate our theatres," and added “A bandh was never part of our plan. That narrative was pushed by vested interests.”