No OTT Release For Aamir Khan's Sitaare Zameen Par

Bollywood actor Aamir Khan is gearing up for his upcoming film, Sitaare Zameen Par, releasing on June 20th. The film is an official remake of the Spanish-acclaimed film, Campeones, and its trailer has generated a lot of buzz. In a surprising move, Aamir Khan has decided to experiment with the film's release strategy, driven by his dissatisfaction with the current OTT model and its impact on theatrical revenue.

Sitaare Zameen Par's Unique Release Model

Aamir Khan, who is also one of the producers of the film, has decided not to sell Sitaare Zameen Par to any OTT platform. Instead, the film will stream directly on YouTube in pay-per-view mode after 8 weeks of its theatrical run. This move is seen as a power play to control pricing, release windows, and viewer data. Fans who generally wait for films to arrive on OTT will now have to either book their tickets or pay to watch Sitaare Zameen Par on YouTube.

This experimental model adopted by Aamir Khan could potentially start a new trend in the film industry. By releasing the film on YouTube pay-per-view, Aamir Khan aims to maintain control over the film's distribution and revenue. It will be interesting to see how this move impacts the film's overall success.

The decision to release Sitaare Zameen Par on YouTube pay-per-view has generated a lot of interest among fans and industry insiders. With its unique release model, Sitaare Zameen Par is set to be one of the most talked-about films of the year.