Shah Rukh endorsing a jewellery brand for this reason

Shah Rukh endorsing a jewellery brand for this reason. Shah Rukh Khan enjoys huge fan following among all sections of movie lovers across the world.

 According to the latest, it is coming out that Shah Rukh will be endorsing a jewellery brand.

Shah Rukh will be endorsing the jewellery brand Candere. Shah Rukh who is excited said “Jewellery has always been a powerful expression of love, memories, and identity. I’m excited to partner with Candere, a brand from the House of Kalyan Jewellers, which offers a modern and fresh perspective on how people wear and gift jewellery today. It’s elegant, it’s relevant, and it speaks to those who celebrate meaning in every moment."

Ramesh Kalyanaraman, Director, Candere revealed "The Indian jewellery industry is undergoing clear segmentation, with consumers increasingly seeking pieces that reflect their personality, align with their lifestyle, and suit specific occasions. Candere is built for this shift - especially for those who are Gen Z at heart: expressive, individualistic, and digitally engaged. In Shah Rukh Khan, we found a partner whose cultural resonance, timeless appeal, and emotional connect mirror the values we stand for. He bridges generations while remaining powerfully relevant to today’s audience. His presence will help us articulate the idea that Candere’s jewellery is no longer just about adornment - it’s a thoughtful, personal expression of identity and intent."