Ram Sets All Time Record With Non Theatrical Rights

Ram Pothineni is coming up with mass entertainer Skanda on 15 September. The film is directed by mass director Boyapati Sreenu. 

Coming to the topic, the non theatrical rights of Skanda have been sold for a record price amongst the young heroes. 

The film has fetched a sensational Rs 98 crores from the non theatrical rights. 

The Telugu and South Indian langauges satellite and the digital rights are with Star Network. They’ve paid Rs 54 crores for the rights. 

Hindi satellite, OTT, and theatrical rights are bought by Zee Studios for Rs 35 crore. The audio rights fetched an additional Rs 9 crore from Junglee music. 

The film has done the highest non theatrical business in Ram’s career and with this, the film could enter the profits zone already.

Skanda is now set for a grand theatrical release on 15 September. The film is expected to open big in the Mass belts.