Varying with time, the budget and Box Office calculations of a film completely change. There were times in the past when legendary NTR, ANR or Chiranjeevi, Balakrishna movies used to be wrapped up in 1 to 10 Crores budget with collections scaling in Rs. 20 to 25 Crores. But, the business around glamour industry is so dynamic. Look at Dil Raju’s gutsy play investing a budget on Sunil’s ‘Krishnashtami’ which is higher than Prabhas and Jr NTR films.
‘We should move along with situations. I know that ‘Krishnashtami’ budget is more than Prabhas ‘Mr Perfect’ and Jr NTR ‘Brindavanam.’ But, a producer should go by the market calculations and take safe risks with in marginal limits. I will always follow calculations to go by self analysis. Before ‘Andala Ramudu’ and ‘Maryada Ramanna,’ no one knew that Sunil has his own market.
It was me who bought ‘Maryada Ramanna’ Nizam rights at fancy rates and enjoyed 100 per cent profits. I have a calculation on combination of Rajamouli, Sunil and the storyline. ‘Andala Ramudu, Maryada Ramanna’ and ‘Poola Rangadu’ are three big hits in Sunil career. Our ‘Krishnashtami’ showcases Sunil in a new, different light with assured shocking surprises for audience,’ Dil Raju gave a strong and logical explanation.