Rakasa, starring Sangeeth Shobhan and Nayan Sarika, has generated impressive pre-release business figures, underlining the growing buzz around the film ahead of its theatrical debut. Produced by Niharika Konidela under Pink Elephant Pictures, the film is slated for a worldwide release on April 3, with US premieres scheduled for the night of April 2.
The film has secured a solid ₹12.5 crore from theatrical rights across the Telugu states. Overseas theatrical rights have been valued at ₹2.25 crore, while Karnataka and the rest of India combined have fetched ₹1.25 crore. In the non-theatrical segment, Rakasa has locked ₹10 crore through OTT rights and ₹1 crore from audio rights.
Rakasa's pre-release business has reached ₹27 crore, excluding unsold Hindi dubbing and TV satellite rights, indicating strong market confidence. The film's intriguing title and effective marketing have built anticipation, particularly among younger audiences. Sangeeth Shobhan and Nayan Sarika's fresh pairing is drawing attention.
Industry observers note that Rakasa's strong promotional momentum could translate into a solid box office opening. The film's commercial success will depend on its performance in the coming weekend. With rising expectations, all eyes are on April 3 as Rakasa hits screens worldwide. Rakasa's success could pave the way for more such content-driven films.