Ranveer Singh and Aditya Dhar's Dhurandhar is breaking records at the box office creating a sensation across the world.
In the midst of all this, many feel that Dhurandhar taught a lesson to Tollywood. Producer Lagadapati Sridhar said “Ticket pricing has to be moderated. Many can learn from Dhurandhar, which is minting gold like Rs 1000 gross in one week, despite lower ticket rates,”
He highlighted “Telugu viewers are among the most passionate movie lovers. They watch stars like Ranveer Singh, Rajinikanth, Yash, and Dulquer Salmaan with the same enthusiasm as they do Telugu superstars. You won’t find such an audience anywhere else,”
He continued “If a film is made on a ₹500 crore budget, producers should aim to recover investments through a nationwide and global release, rather than depending solely on Telugu states,”
He pointed “After decent collections during the Sankranthi festival, theatre revenues have been declining sharply. Many exhibitors say they may shut operations in smaller centres from weekdays due to poor footfalls,”
He concluded “Cinema is an art form and a major employment generator. It needs support to survive and to give opportunities to emerging talent,”