Megastar Chiranjeevi's fantasy film Vishwambhara is facing challenges in closing its OTT deal. Prime Video, which initially offered a substantial deal, has reportedly backed out of negotiations due to the film's delayed production and lack of buzz.
The production faced extended delays, and early promotional material failed to generate expected hype, leading to reworked CG effects and further delays. Meanwhile, OTT platforms tightened budgets, reducing appetite for big-ticket acquisitions.
The team is now in active talks with ZEE for digital and satellite rights, planning to finalize deals before announcing a release date. Aggressive promotions are expected to begin once the agreement is locked.
Despite the setback, the team remains confident about closing a deal with ZEE, leveraging Chiranjeevi's star power and the film's fantasy genre. The offer might be below Prime Video's original valuation, but still solid.