Ram Charan's Peddi is creating waves in the Telugu film industry with its unprecedented pre-release business. The Nizam territory is witnessing a fierce bidding war between top distributors, with the makers quoting a staggering ₹65 Crore for Nizam distribution rights, the highest ever for this territory.
Dil Raju's SVC and Mythri Movie Distributors are locked in intense negotiations to bag these rights. Buchi Babu's directorial is generating massive interest from trade circles, with distributors willing to pay premium prices. The film's success is expected to break records, with several territories already closing at record prices: Overseas (₹40 Cr), East Godavari (₹12.6 Cr), and Nellore (₹6.3 Cr).
The intense bidding war is driven by Ram Charan's massive fan base and the film's promising storyline. With such massive demand, Peddi is on track to achieve a total theatrical business of over ₹200 Crore in the Telugu version alone, making it one of the biggest pre-release deals in Tollywood history.
The competition between Dil Raju and Mythri Movie Distributors is not new, with both having clashed previously over distribution rights. Dil Raju, known for his stronghold in the Nizam territory, is facing stiff competition from Mythri Movie Distributors, who have been expanding their presence in the region. The final Nizam deal is expected to close soon, with both distributors pushing hard to secure Ram Charan's biggest film yet.