Taapsee Pannu's latest film, Assi, has failed to impress audiences, despite its compelling theme. The movie, released on February 20, has earned around ₹5 crores in India net collections. Trade analyst Girish Wankhede attributes this to the audience's lack of understanding of the film's genre.
Wankhede points out that the film's mixed reviews and lack of star power also contributed to its poor performance. "Taapsee Pannu is the main lead actress, but she isn't capable of pulling a film entirely on her shoulders," he said. Additionally, the film's marketing strategy was also questioned, with Wankhede suggesting that stronger marketing could have brought in more viewers.
Film distributor Manoj Desai praises Pannu but blames the title, Assi, for the film's failure. "People were asking us, even our managing staff was asking, what does Assi mean?" he said. The film's title may have deterred potential viewers, contributing to its lackluster run. Assi, directed by Anubhav Sinha, features a talented cast, including Revathy, Manoj Pahwa, and Naseeruddin Shah.
The film marks the third collaboration between Pannu and Sinha after Mulk and Thappad. Despite its impressive cast, the film has failed to connect with audiences. The film's poor performance serves as a reminder that even with a compelling theme and talented cast, a film's success depends on various factors, including marketing and title.