SS Rajamouli is taking Indian cinema to the global stage with his upcoming film Varanasi, starring Mahesh Babu, Priyanka Chopra, and Prithviraj Sukumaran. The film's glimpse is being showcased alongside RRR's re-release in US theatres, leveraging the massive success of RRR to build anticipation for Varanasi.
This strategic move benefits both films, attracting fans of RRR to catch the Varanasi glimpse and introducing Mahesh Babu to international audiences who loved RRR. Varanasi is positioned as the biggest global project ever attempted from Indian cinema, with a massive budget and extensive post-production work underway.
The film's global marketing strategy includes cryptic on-ground installations, Hollywood media interviews, and a strong online presence. With RRR's success, Rajamouli has become a recognised name in the West, making Varanasi an attractive prospect for global streaming services.
Varanasi has completed more than half of its shooting, with production expected to wrap up by the second half of this year. The film is currently announced for a worldwide release on April 7, 2027..With its global scale and visual ambition, Varanasi is poised to take Indian cinema to new heights, solidifying Rajamouli's position as a global filmmaker.