Varanasi is creating a buzz in the international market, with overseas buyers going crazy over the film's potential to deliver unprecedented numbers in markets like North America. Distributors are approaching producers with record breaking offers, including a whopping ₹100 crore for the North American rights. This offer is remarkable, considering no Indian film has received a ₹100 crore+ offer for the entire overseas market.
The producers are holding back from finalizing the deal, driven by strong confidence in the film's potential. Typically, producers would jump at such record offers, but Varanasi's makers are taking their time, awaiting the perfect deal. The film's hype is unprecedented, with expectations running high due to SS Rajamouli's previous successes, including RRR and Baahubali 1 & 2.
Varanasi's overseas deals are being driven by its massive appeal in international markets, particularly in North America. The film's digital rights are expected to fetch a staggering ₹1000 crore globally, making it one of the most valuable Indian films ever. With a star studded cast, including Mahesh Babu, Priyanka Chopra, and Prithviraj Sukumaran, the film is expected to break records in overseas markets.
The film's success in international markets is crucial, given the growing demand for Indian content worldwide. Varanasi's makers are likely to leverage this demand, exploring lucrative deals in key markets. With its grand scale and epic storytelling, Varanasi is poised to become a global phenomenon. Varanasi is slated to hit the screens on April 7, 2027.