The Telugu film Om Shanti Shanti Shantihi, starring Tarun Bhascker and Eesha Rebba, has flopped at the box office, collecting just ₹0.73 crore nett in its first three days. The remake of the Malayalam hit Jaya Jaya Jaya Jaya Hey (2022) struggled to sustain momentum at theatres, largely due to audience familiarity with the original, which is available on OTT platforms.
The film's poor performance highlights the challenges faced by remakes in the post-OTT era. With easy access to original content, audiences are increasingly interested in fresh stories rather than rehashed versions. Om Shanti Shanti Shantihi's mixed reviews and lack of strong pre release buzz further damaged its prospects.
The film's failure can be attributed to several factors, including the original film's widespread availability on OTT platforms, weak word of mouth, and the remake's inability to offer a compelling new experience. Despite decent performances from the lead cast, the film's impact was limited, and it failed to recreate the success of the original.
The underwhelming box-office performance of Om Shanti Shanti Shantihi serves as a cautionary tale for filmmakers, emphasizing the need for innovative storytelling and strong theatrical appeal to attract audiences instead of doing remakes.