Bollywood films are facing a new challenge in their theatrical business, especially in overseas markets. Border 2, starring Sunny Deol, has reportedly been banned in several Gulf countries, including the UAE, just a day before its worldwide release on January 23.
The film's ban in the Gulf region is expected to significantly impact its box office performance. Earlier, Dhurandhar suffered heavy losses due to a similar ban, losing close to ₹100 crore in revenue. Gulf countries are a crucial market for Bollywood films, and Border 2's absence in these territories may affect its overall earnings.
Directed by Anuragh Singh, Border 2 is the sequel to the iconic war film Border (1997) and is based on patriotic and military themes. The film had generated strong buzz and anticipation among audiences, but the ban may dampen its prospects.
The ban in Gulf countries is likely to impact Border 2's overseas earnings, which are a significant contributor to a film's overall revenue. The film's performance in other territories will be crucial in determining its box office success.