A new Hindi film called Assi has been announced for a February 20, 2026 release, sparking curiosity across social media. Trade insiders shared a minimalist poster on Tuesday afternoon, but unlike typical announcements, it only revealed the title and release date, with no mention of cast or production houses.
The poster features white text on a red background, stating, "Eighty. Per day. Everyday...An urgent watch," and a cryptic caption, "Only if you knew what it was. Eighty times a day. Every day. Every twenty minutes. And when you do know, it hits hard. Very hard!!!" This enigmatic approach has fueled speculation about the film's plot and genre, making it a hot topic among Bollywood fans.
The film will face a box office clash with Do Deewane Seher Mein, a romantic drama starring Siddhant Chaturvedi and Mrunal Thakur, also slated for February 20, 2026. While details about Assi's cast and crew remain under wraps, a formal announcement is expected later this month, which will likely reveal more about the project.
The mystery surrounding Assi has already generated significant buzz, with fans eager to learn more about the film's storyline and creative team. The strategic Republic Day window and the intrigue surrounding the film's marketing could help it stand out in a crowded February 2026 release calendar.