The Andhra Pradesh government is set to introduce a new policy to regulate movie ticket price hikes, aiming to balance the interests of the film industry and common audiences. Cinematography Minister Kandula Durgesh announced that a uniform category based system will replace the current budget based pricing model.
The government is considering increasing ticket prices equally across predefined categories, rather than individual film budgets. A committee is discussing ticket pricing for high budget films, gathering opinions from producers, distributors, and exhibitors. The goal is to support the film industry without burdening audiences.
The Telangana government has already ruled out ticket price hikes, citing no plans for increases in the near future. It's unclear if Andhra Pradesh's new policy will influence Telangana's stance on the issue. A comprehensive government order is expected soon, aiming to simplify ticket pricing and promote the growth of the film industry. The policy will consider factors like production costs, artist remuneration, and tourist development.
The move is part of Andhra Pradesh's efforts to become a major film production hub, with incentives for producers and support for the television industry. With several big films releasing during Sankranti, the new policy's timing is eagerly awaited.