Exorbitant ticket rates ruining Tollywood. Small producers expressed their anger against exorbitant ticket rates and said that this is ruining the industry.
Veteran producer and distributor Chadalavada Srinivasa Rao shared his thoughts saying “Few producers are spending 90% on big stars and directors out of their budgets. With star-studded are colourful audiences preferring big movies and destroying small films, which constitute 80% of films in Telugu. They are not spending on quality but on stars, which has affected the quality.”
He said “Even a kid would know that hacking is happening due to outdated machinery and servers used by digital providers like UFO and Qube. Even a few police officials have mentioned them to industry people, which needs to be rectified, and they have to compensate producers if piracy happens. Talking especially about piracy of Pushpa, Chadalavada adds, “Pirates look to be logical and practical. In the case of Pushpa, they downloaded the Pushpa film but uploaded it only after a week of its release, realizing that producers, distributors would suffer badly.”
He continued “We have to rectify our mistakes within the industry first, and we have to strike a balance between big and small producers. I am requesting the government and Hyderabad Police Commissioner not to avoid office-bearers of Telugu Film Chamber of Commerce in their meetings and discussing just with select individuals, which is unfair,” he laments. “The Chamber president has to be regarded as a key person since our body could handle industry issues, since ours is a unified trade body and is capable of tackling issues.”
“The Telugu film industry is suffering due to higher remuneration, while the success rate has come down. Technology advancement is encouraging piracy, and digital operators have to be careful and streamline their woes,” he adds. Director Veerashankar and the President of Telugu Film Director Association thanked CM Revanth Reddy, who has bestowed a lot of sops on 14000 cine workers. We would also felicitate him for his active participation in resolving our issues,” said Anil Kumar, president of Telugu Film Employees Federation.
Prasanna Kumar, general secretary of Telugu Film Producers Council said “Our anti-piracy team is doing a great job in the field, and the police have also done their best to track down the IBomma guy. I urge the youngsters to use their knowledge for the right work and not for wrong purposes."