Bollywood actor Ranveer Singh is back in action mode, and this time, it's not just about his upcoming film Dhurandhar. Singh has teamed up with food brand Ching's for a massive ad campaign, with a whopping budget of ₹150 crore. The teaser of the ad was unveiled on Saturday, and it's already generating buzz among fans.
The ad campaign, directed by Atlee, features Ranveer Singh alongside Bobby Deol and Sreeleela. With a budget of ₹150 crore, this ad campaign is one of the biggest ever executed in India, surpassing the cost of many recent Bollywood films. For instance, Vicky Kaushal's Chhaava was made on a budget of ₹130 crore, while Stree 2 had a budget of ₹60 crore. The ad is expected to be released on October 19, and fans are eagerly waiting to see the final product.
The teaser of the ad has already garnered a lot of attention from fans, who are praising Ranveer Singh's iconic character for the brand. One fan gushed, "Bro Ching Ads are bigger than blockbuster movies of many," while another demanded more, saying, "We demand 150 minutes of this collab." Singh's association with Ching's is not new, as he has appeared in several commercials for the brand, including a short film directed by Rohit Shetty.
On the film front, Ranveer Singh will next be seen in Dhurandhar, directed by Aditya Dhar. The movie also stars Sanjay Dutt, R Madhavan, Akshaye Khanna, and Arjun Rampal. With its massive budget and star-studded cast, the Ching's ad campaign is expected to be a game-changer in the world of advertising.