Popular jewellery outlet Joyalukkas announced Samantha as its new international brand ambassador.
In a statement released Joy Alukkas Chairman, Joyalukkas Group, said, "Samantha embodies the spirit of the modern woman - confident, stylish, and truly distinctive. Her persona resonates deeply with our ethos of celebrating life’s treasured moments with fine jewellery. We are honoured to welcome her into the Joyalukkas family as we continue to inspire jewellery lovers across the globe.”
Samantha shared "Jewellery has forever been a personal expression of who I am - a tale of emotion, celebration, and strength behind every piece. Joyalukkas embodies all these aspects, and more. I'm thrilled to partner with a brand that celebrates beauty with substance and inspires women everywhere to shine with confidence.”
In a significant marketing move, Samantha will join fellow actor Kajol as a global face for the brand, a strategy designed to broaden its universal appeal across different markets and cultures.