The highly anticipated collaboration between Icon Star Allu Arjun and acclaimed director Atlee has locked its OTT platform, with Netflix acquiring the digital rights for a record breaking price. This massive deal is a testament to the film's global appeal and Allu Arjun's massive star power, following the success of Pushpa 2, which grossed close to ₹2000 crore at the box office.
The film, backed by Sun Pictures, features Deepika Padukone as the female lead and boasts an international storyline with breathtaking sequences planned in Abu Dhabi's Liwa Desert. Sai Abhyankar is on board to score the music, promising to strike the right chords in this grand cinematic venture. With post production set to happen in Hollywood and top notch technicians involved, this project is shaping up to be a spectacle.
Netflix's interest in the film is evident, with Creative Content Officer Bela Bajaria and her team meeting with Allu Arjun, Atlee, and other top producers to discuss the project. The film's budget is reportedly ₹800 crore, with Allu Arjun's remuneration pegged at ₹170 crore. Director Atlee is said to be receiving ₹100 crore for the project. Although the makers haven't confirmed it, there are rumours that the film might be made into two parts. Allu Arjun has already wrapped up the intro song shoot, showcasing his stylish avatar.
With the OTT rights deal, the makers reportedly have recovered half the budget of the film, and fans can expect an official announcement soon. The scale and genre of the film, combined with Allu Arjun's fan base, make it a highly anticipated project.