Rana on backing Sabar Bonda. Hot Hunk Rana is known for his penchant to promote new and exciting projects that appeal to viewers. Now speaking to scribes, he shared why he is backing Sabar Bonda.
He said “Pratiksha Rao [a partner at Spirit Media], first saw the film a year ago and was blown away by it. She instantly said, ‘This is our next film to distribute!’ I said, ‘Okay, cool!’ (smiles) Then I saw it and was blown away as well, especially because of the honesty of this film. It was so honest. The film came out in such a positive light, in such a heart-warming way.”
Sabar Bonda is a Marathi film and is helmed by Rohan Parashuram Kanawade that won the Grand Jury Prize at Sundance Film Festival earlier this year.
Rana says, “The whole idea why we started Spirit Media was because we wanted another sort of voice in this medium, as a sort of alternative. It cannot be regional alone. We did this for a while in Telugu. It is a closed ecosystem, where we know when to release and publicise it, so we have got some maturity in that space.”