Sivakarthikeyan's action thriller film Madharaasi, directed by AR Murugadoss, has been acquired by Amazon Prime Video for digital streaming. The film, which received mixed reviews and underperformed at the box office, is set to premiere on Prime Video on October 3 in all languages. Despite its poor box office performance, Madharaasi's OTT release could potentially attract a new audience and generate interest in the film.
Madharaasi's OTT release offers a fresh opportunity for the film to connect with viewers and receive a better response. With its action-packed sequences and engaging storyline, the film could appeal to fans of the genre. Anirudh Ravichander's music received mixed reviews, Rukmini Vasanth's performance as the female lead was well received. The film's satellite rights have been acquired by Zee TV, and its premiere is expected to coincide with an upcoming festival period.
The narrative centers on the challenges faced by a group attempting to thwart the syndicate's plans. Amid the high-pressure operation, the lead character navigates personal struggles while assisting law enforcement in addressing the escalating threat. The storyline combines elements of psychological complexity with action-driven sequences, making it a thrilling watch for fans of the genre.
With its OTT release, Madharaasi has the potential to reach a wider audience and generate interest in the film. With poor word of mouth Madharaasi managed to gross 105 crores worldwide including all languages. As the streaming platform continues to grow in popularity, Madharaasi's OTT release could be a strategic move to attract new viewers and boost the film's overall success.