The animated movie "Mahavatar Narasimha" has taken the OTT scene by storm, changing the way companies approach film acquisitions. Released on July 25th, the film initially received little attention, with many assuming it was a children's animated movie. However, word of mouth publicity soon took over, and the film's success has been phenomenal, crossing the 300 crore mark.
The film's devotional theme and animated content were not expected to appeal to a wide audience. However, the movie's engaging storyline and impressive animation have won over viewers, with many devotees even performing bhajans in theaters. The film's success has been a surprise to many, and its impact on the OTT scene is significant.
The film's OTT rights are in high demand, with several companies competing for the rights. Industry insiders suggest that the Hindi version of the film may premiere on JioHotstar, based on previous partnerships between the production house and the platform. Regional versions in Telugu, Tamil, Kannada, and Malayalam may debut on other popular OTT platforms, depending on licensing and distribution agreements.
The success of "Mahavatar Narasimha" has changed the OTT scene, with companies eager to acquire popular films. The film's massive success has shown that animated content can appeal to a wide audience, and OTT companies are taking notice. The competition for film rights is expected to intensify, and "Mahavatar Narasimha" is likely to be a benchmark for future film acquisitions.