The Telugu film industry is undergoing a significant transformation, with producers of several high-profile films asking directors to cut costs due to ongoing challenges in the theatrical and non-theatrical markets. This includes reducing actors' remuneration and limiting shooting schedules. Several big-budget movies are currently undergoing financial changes, with producers and directors working together to navigate the changing market.
Several films, including those featuring big stars like Chiranjeevi, Balakrishna, Jr NTR, and Vijay Deverakonda, are undergoing cost-cutting measures. The producers of Chiranjeevi's film with director Bobby have asked him to revise the budget and reduce working days. Similarly, Gopichand Malineni has been asked to drastically reduce the budget for his project with Balakrishna. The focus is on limiting shoot schedules and cutting down overall production costs.
The Telugu film industry has been affected by the rise of OTT platforms, which has led to a decline in theatrical markets and a change in business models. Many heroes have seen a drop in their remuneration, and some are even offering to work for less. The industry is expected to undergo more drastic cost-cutting measures as producers and directors adapt to the changing market. Stars are also being more selective with their projects and are encouraging producers to proceed with manageable budgets.
The Telugu film industry is entering a new era, with producers and directors working together to navigate the changing market. The cost-cutting measures are expected to continue, and stars are taking a more active role in managing budgets and profits. By choosing good scripts and delivering quality projects, the industry can overcome the current challenges and emerge stronger. The future of Telugu cinema looks promising; with talented stars and directors working together to create engaging and entertaining films.