The 17th season of the popular game show Kaun Banega Crorepati is set to premiere on August 11, and its creators have announced that the show will focus on championing the dreams of commoners and their 'Can Do' attitude. The new campaign for Kaun Banega Crorepati Season 17, titled 'Jahaan Akal Hai, Wahaan Akad Hai', highlights the spirit of today's India and how knowledge is empowering people to achieve their ambitions.
The campaign, directed by filmmaker Vikas Bahl, makes a clear statement that true pride comes from what you know, not what you own. According to Bahl, Kaun Banega Crorepati is more than just a quiz show; it's a window into India's changing mindset. Amitabh Bachchan, the host of the show, believes that KBC celebrates knowledge and the quiet pride that comes with it. The show will air from Monday to Friday at 9:00 pm on Sony TV and stream on SonyLIV.
Fans of the game show are eagerly waiting for its return, and the makers have released a new promo featuring Bachchan and actor Sumbul Touqeer Khan. Abhishek Bachchan has also shown his support for his father, referring to him as "boss" who is back with a new season. The show's 25th anniversary was celebrated on July 3, and Bachchan shared a heartfelt note on Instagram marking the occasion.
Kaun Banega Crorepati Season 17 promises to be an exciting ride, with Bachchan reportedly earning ₹5 crore per episode. The show's premiere on August 11 is highly anticipated, and fans are eagerly waiting to see what the new season has in store. With its focus on knowledge and empowerment, KBC is set to inspire and entertain audiences once again.