The Malayalam film industry is taking a strong stance against drug abuse, with the Film Producers Association proposing that all individuals involved in film production sign an affidavit promising not to use narcotics while shooting for films. This decision comes into effect from June 26, which is observed globally as International Day against Drug Abuse and Illicit Trafficking. The affidavit will be a part of the contract for every person involved in film production, from drivers to superstars.
The Producers Association has been in discussions with all segments of the Malayalam film industry and has received a green signal from all. This move is a response to recent cases of drug abuse in the film industry, including the arrest of actors and crew members. The association aims to create a drug-free environment on shooting sets, locations, and during post-production activities. This decision is expected to have a positive impact on the industry, reducing delays in production activities caused by searches and arrests.
The Association of Malayalam Movie Artists (AMMA) is also likely to support this initiative, with the issue expected to be discussed in their annual general body meeting. A top Malayalam actor expressed support for the move, stating that it will be discussed in the meeting and is likely to be endorsed. This collective effort aims to promote a healthy and safe working environment in the Malayalam film industry.
By taking this step, the Malayalam film industry is setting an example for others to follow. The affidavit will serve as a reminder of the importance of maintaining a drug-free lifestyle, not just for the individuals involved but also for the industry as a whole. This move is expected to have a positive impact on the industry's reputation and contribute to the well-being of its members.