The Andhra Pradesh state government has issued a Government Order (GO) allowing the filmmakers of Kuberaa to increase ticket prices across the state. The film, starring Nagarjuna Akkineni and Dhanush, is gearing up for a grand theatrical release on June 20, 2025. As per the GO, ticket prices in single screens have been hiked up to ₹236, while multiplex tickets can go up to ₹265.50. The move has sparked debate among filmgoers and trade circles, with some welcoming it as a boost for theatrical revenues, and others calling it an added burden on the audience.
The ticket price hike has been sanctioned for a limited period of 10 days, starting from the film's release. The Andhra Pradesh government has officially approved a temporary ticket price hike for Kuberaa, allowing theatres to increase higher-class ticket rates by up to ₹75 + GST in both multiplexes and single screens. This decision follows a formal request from Sree Venkateswara Cinemas LLP, endorsed by the Telugu Film Chamber of Commerce.
The ticket price hike may offer a helpful push at the box office, especially during the critical opening weekend. However, the decision also carries a degree of uncertainty, as Kuberaa is a grounded social thriller that leans heavily on narrative strength and audience feedback. With modest pre-release buzz and no major star-driven pull, the hike could backfire among price-sensitive viewers who may choose to wait for reviews or a digital release.
The audience verdict will reveal whether the risk pays off. Kuberaa joins a growing list of films that have received similar approvals in recent months, reflecting a policy shift with the new administration appearing more open to supporting films of all scales. The film's success will depend on various factors, including audience response and word-of-mouth. With its talented cast, including Dhanush, Nagarjuna, and Rashmika Mandanna, Kuberaa is expected to generate significant interest at the box office.