Sajid Nadiadwala's latest production "Housefull 5" has emerged as a clear winner at the box office. The film, starring Akshay Kumar, Riteish Deshmukh, and Abhishek Bachchan, among others, has secured profitability through a smart blend of box office performance and non-theatrical revenues. With a production budget of Rs. 225 crore and an additional Rs. 15 crore spent on prints and advertising, the film's total cost stood at Rs. 240 crore.
The film had already recovered a substantial Rs. 175 crore pre-release through strategic deals, including Rs. 90 crore from its OTT rights, Rs. 55 crore from satellite rights, and Rs. 30 crore from music rights. This left the film with Rs. 65 crore to recover from its theatrical run. With a worldwide gross already crossing Rs. 227.7 crore, comfortably above the breakeven mark of Rs. 240 crore required for profitability, "Housefull 5" is a commercial success.
The film boasts a massive star cast, including Akshay Kumar, Riteish Deshmukh, Abhishek Bachchan, Dino Morea, Jacqueline Fernandez, and Sanjay Dutt, among others. Directed by Tarun Mansukhani, the film released in theatres on June 6 with two climaxes. The film is bankrolled by Sajid Nadiadwala under his home banner Nadiadwala Grandson Entertainment.
The "Housefull" franchise has a proven track record of success, with the first installment released in 2010. The subsequent instalments, released in 2012, 2016, and 2019, have all been commercially successful. With "Housefull 5" emerging as a winner at the box office, the franchise continues to be a profitable venture for the producers. The film's success is a testament to the power of a well-planned and executed film project.