Samantha Ruth Prabhu's maiden venture as a producer, Subham, began its box office run with a modest start, earning Rs 1.5 crores gross worldwide on its opening day. The film, directed by Praveen Kandregula, presents a unique blend of horror, humor, and social satire, delivering a fresh cinematic experience. Despite not having any well-known actors, Samantha's support as a producer and her unique cameo generated excitement among viewers.
The story of Subham revolves around three eccentric couples whose routine lives take an odd turn after the wives fall in love with a TV soap opera. The film has received a resoundingly positive response from both reviewers and viewers, who praise its unconventional plot, vibrant acting, and deft use of comedy and horror. The cast, particularly Harshith Reddy and Shriya, received widespread appreciation for their convincing and engaging performances.
Subham was made on a reasonable budget of 4 crores, and with Netflix picking up digital rights and Zee buying satellite rights, the film has already recovered its costs. The film's music and visual presentation were highlighted as standout elements that further enriched its overall appeal. Although a few viewers noted some pacing issues, the consensus across social media remains that Subham is a thoroughly enjoyable and entertaining experience from start to finish.
With decent word of mouth and a strong weekend expected, Subham is likely to rake in profits for all parties involved, despite its limited release. The film's success will be a testament to the power of unique storytelling and the impact of Samantha Ruth Prabhu's production venture. As the film continues to run, it's clear that Subham is an entertaining experience worth watching.