Of late many Bollywood beauties are entering into Tollywood and this include Priyanka Chopra who is starring in Mahesh Babu-Rajamouli's project and Sonakshi Sinha making her debut in Tollywood with Jatadhara.
Earlier Janhvi Kapoor made her entry with NTR's Devara and Deepika Padukone made her debut with Prabhas' Kalki 2898AD. Norah Fatehi also did a role in Balakrishna's Daaku Maharaj.
MS. Raju speaking about it said "Perhaps they are drawn to the fresh and unique characters crafted by Telugu filmmakers," He added "Janhvi played a village belle in Devara, Deepika portrayed a pregnant woman in Kalki 2898 AD, Mrunal impressed in Sita Ramam, and Kiara is seen in a unique role in Game Changer—all these roles differ from their glam-centric Bollywood images. I believe more Hindi actresses will venture into Tollywood.”
Director Karuna Kumar who cast Norah Fatehi in Matka, says “We wanted her to evoke the elegance of yesteryear actresses like Savitri—graceful yet strikingly beautiful,” He added "We consciously avoided excessive glamour and bold dance moves, focusing on her acting skills for a substantial role,”
MS. Raju shares "These cross-industry collaborations are strengthening the reach of Telugu films among Hindi distributors,"