"Aarambham," which was released in theatres on May 10 was surrounded with buzz among movie philes before its release. The main reason behind this curiosity despite featuring not so popular faces made by a debutant director is due to its intriguing trailer. The film is a Sci-fi thriller which is a rare genre in Telugu movies. The sci-fi drama had promising previews that got people excited, but failed to sustain at the boxoffice due to its complex premise.
Directed by Ajay Nag. The 134-minute film is an adaptation of the Kannada novel "Neenu Ninnolage Khaidi" ("I Am a Prisoner Like You") by Anush A. Shetty. The film explores themes of prison break, mystery, and déjà vu, with some surprise elements for the audience. Now the film is about to make its OTT debut. Aarambham will start streaming in ETV Win from May 23.
The film features Mohan Bhagath, Bhooshan Kalyan, and Ravindra Vijay in lead roles. Other important roles were played by Supritha Sathyanarayan, Bhooshan, Laxman Meesala, Boddepalli Abhishek, and Surabhi Prabhavathi. The movie was directed by Ajay Nag and produced by Abhishek V. Thirumalesh, with music by Sinjith Yerramilli.
Films with unique themes often find audiences on OTT. As the film's theatrical performance was underwhelming, OTT Streaming offers a second chance for "Aarambham". The digital release on ETV Win might help the film gain more visibility and appreciation from viewers who missed it in theaters and it has all chances to reach wider audiences.