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Where Local OTTs Are Failing?

Mon 18th May 2020 09:23 AM

Why Local OTTs Failing?

OTT
OTT

Otts are the most discussed topic ever since the lockdown started.  Generally, people watch in TVs what the channels screen. If they do not like they will turn off the TVs. Otts are not like that. People can go through the menus and can watch what they want in the films and web series. They can view them as many times as they like.

People are happy as many latest films are available on Ott platforms. Since they can watch those available on Ott not only on TV but also on laptops and mobiles through their apps, many are preferring Otts.

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However if one is under the impression that all Otts have the same popularity then they are mistaken. Prime Video, Netflix, Disney+Hotstar, Sun nxt have good popularity. Though HotStar is from India, Disney tied up with it. Sun nxt is trying to tie up with Netflix.

People are not looking towards local Otts. The reason for it is lackluster content and technical issues. International Ott players invest huge amounts on the content. Local Ott players are unable to compete with them.

The quality of content should improve a lot. Some users are complaining that Zee5 and Aha have some technical issues also. Unless there are solved and give a good experience to people, it is difficult to survive in this market.

Tags:   OTT TOLLYWOOD AHA ZEE5 5