The historical success of Ala Vaikunthapurramuloo songs led the film's hype increased by leaps and bounds.
Apart from songs, film's teaser also impressed the film lovers. It's said that the confrontation scenes that were shot between Samuthirakani and and Stylish Star Allu Arjun have come out well. Allu Arjun's fun filled punch dialogues are said to be highlights in those scenes. A glimpse of one of such scenes was seen in the teaser.
Pooja Hegde has shared screen space with Allu Arjun in this film while veteran heroine Tabu and Sushanth played crucial roles. Thaman composed tunes. The film is being directed by Trivikram. Mega Producer Allu Aravind and Radhakrishna are bankrolling the film under Geetha Arts and Harika and Hassine Creations respectively. January 12 has been locked for film's release.