Past few weeks, Tollywood witnessed disasters galore on silver screen. Recently Kalyan Ram's Naa Nuvve turned out to be a disaster. It broke the disaster record of Nagarjuna-Ram Gopal Varma's Officer. Even Raj Tarun's Ragugadu joined the disaster record. One can exclude Rajinikanth's Kaala as it is a dubbing film. Theatre owners are experiencing shivers seeing these films collections.
Watching these films, many wonder whether the makers are concentrating on stories and content or shooting as per their whims and fancies, concentrating only on dubbing rights, digital and satellite rights. What that surprising all is producers are entering the safe zone.
Though Rajugadu turned a disaster, producer reached the safe zone making 4crs profits. Then the question arises as to who is making loses when the film flops. Only distributors and exhibitors are making losses as they acquire the film's rights expecting profits. But all these films are disappearing from the theatres from the second day itself.
Many producers are making money selling the satellite rights, digital rights, youtube, Amazon streaming, Hindi dubbing rights etc. One should understand that only if everyone is happy at the end along with the producer, the film can be termed as a super hit. Film industry should come out of the mentality of producer reaching the safe zone is enough for a project.