Some of the popular News Channels of AP, which include TV 9 as well, put great efforts in controlling the piracy of 'Atharintiki Daredi'. Ever since the news of piracy of 'Athrintiki Daredi' broke out, the channels have been keen in identifying where the CDs of 'AD' are sold. As and when the channels trace the centers of leakages, straightaway, they happen to sent the information to anti piracy cells. Apart from netigens and cine fans, electronic media also contributed their best to control the piracy of 'Atharintiki Daredi'.
Meanwhile, 'Atharintiki Daredi' is hitting the screens on 27th September in maximum number of screens across the globe. Samantha and Pranitha have romanced with Pawan Kalyan in this movie. Devi Sri Prasad has scored the music of the movie. The movie was directed by Trivikram. BVSN Prasad produced the movie on Sri Venkateswara Cine Chitra.