Netflix Alleged Bid for Aamir Khan Sitaare Zameen Par Digital Rights Dismissed

Aamir Khan is reportedly considering an unconventional route for his upcoming film Sitaare Zameen Par, with plans to release it on YouTube via pay-per-view. This move could democratize film consumption in India, particularly among viewers in smaller towns and cities where many are not regular OTT subscribers. The film, directed by RS Prasanna and starring Khan, Genelia Deshmukh, and a host of newcomers, is a remake of the acclaimed Spanish movie Campeones.

Reports claimed that Netflix had made a whopping ₹125 crore bid to acquire the digital rights of Sitaare Zameen Par and stop it from releasing on YouTube post-theatrical run. However, sources close to the streaming giant have dismissed these claims as "absolutely false." An industry insider associated with Netflix told ETimes that the reports were false, putting an end to the speculation.

The alleged bid had reportedly increased from ₹60 crore to ₹125 crore, with the aim of preventing the movie from heading to YouTube and disrupting the OTT ecosystem. However, with Netflix denying the claims, it seems that Aamir Khan's team is moving forward with their plans to release the film on YouTube.

Aamir Khan's decision to release Sitaare Zameen Par on YouTube via pay-per-view could be a game-changer for the Indian film industry, offering a new distribution strategy that could benefit both filmmakers and audiences. With the film's release strategy still unfolding, fans are eagerly waiting to see how it will impact the way movies are consumed in India.