It was last year that Shahrukh Khan charged RS. 15 crores for one of his single endorsement and that too product not disclosed. Bollywood superstar Aamir Khan, fresh from the success of 3 Idiots, has signed deal with a UAE based telecommunications service provider reportedly for a staggering Rs. 35 crores and it is a two year contract in which Aamir Khan will make himself available for an allotted number of media shoots, press advertisements and personal appearances.
Advertisement guru’s like Prahlad Kakkar are although shocked to listen about the number but say it isn’t surprising when it comes to Aamir Khan who has come a long way. Aamir Khan brings a great degree of single minded exclusivity to a brand and he first calculates the image of the product he endorses.
Whatever may be Aamir Khan’s analysis, but Rs. 35 crores is equivalent to making of a great South Indian regional movie with universal appeal.