Annapurna Studios plans healthy Distribution Model

Annapurna Studios is working relentlessly to strengthen the distribution model inorder to promote healthy life in the industry. A source shares “Annapoorna Studios is determined to bring back the old-fashioned yet viable and honest relationship between producers and distributors.” The source revealed “Annapoorna Studios is determined to bring back the old-fashioned yet viable and honest relationship between producers and distributors.”

Currently the studio if is planning to release Suriya's Karuppu as Veera Bhadrudu in more than 250 theatres in Andhra Pradesh and Telangana .The Telugu dubbing rights of the film are reportedly valued at over Rs 4 crore. The source shares “We are planning a wide release to ensure maximum reach among Telugu audiences since Suriya enjoys immense respect and popularity here.”

The Studios is releasing Kannada film Balan The Boy on June 19 as part of its efforts to encourage fresh storytelling. The source explained “We want to promote and support content-based films to offer Telugu audiences more variety. Earlier, we released the path-breaking Malayalam film Eko in Telugu states and received a good response. Young talent needs strong support from distributors to build a career.”

insiders share "Young talent also finds its space in Tollywood The banner is reportedly following the decades-old commission-based distribution model, where distributors receive around 8 to 10 percent of the collections, while the remaining revenue goes to the producer. Industry observers feel this system is more supportive of producers, especially those making small and medium-budget films. "

The source continues “This model can help the industry survive during tough times. If occupancy drops below 50 percent in the second week, distributors can still convince exhibitors to continue screening the film for another week or two. Many films pick up through word-of-mouth publicity, and this support is crucial for young filmmakers.”

The source ends up saying “Exhibitors mostly focus on immediate occupancy. If collections fall, films are quickly removed from theatres. This has affected many filmmakers. Annapoorna Studios wants to revive the distributor-driven system and safeguard good cinema.”