Kamal Haasan brands South Cinema as International

The other day, Jio Hotstar unveiled South Unbound Event in which it announced various projects in South Indian languages in the presence of Tamil Nadu Dy CM Udhayanidhi Stalin. Jio Hotstar invested Rs4000crs for the next five years to support the creative economy in the region.

Kamal Haasan speaking at the event said  "Today, stories are truly screen-agnostic. They travel with the viewer. The audience has become the platform. And when that happens, the relationship between the medium and the message changes forever. Stories do not belong to any screen; they always travel with the listener and belong to people. Screens simply follow them,"

He spoke about successful films  Kantara, Drishyam, Baahubali, Pushpa, Vikram, and Amaran to highlight the growing impact of southern cinema. He added . "There has never been a better time to be a storyteller,"

He shared "Today, regional is becoming the new national, and ethnic the new international."