Tollywood embraces 3D for visual impact

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3D reviving in Tollywood

Tollywood embraces 3D
Tollywood embraces 3D

Tollywood embraces 3D for visual impact. Of late, Telugu filmmakers are showing interest in releasing their films even in 3D. Now the makers of Balakrishna's Akhanda 2 announced that the film will be releasing in 3D.

Producer Ram Achanta says “It will indeed be Balakrishna’s maiden film to release in 3D,” and adds “Since it is an action-packed and visually stunning film, we wanted to add more depth to the imagery. The 3D experience will surely enthral fans across the globe.”

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Ram Achanta revealed “Roughly 20% of the prints will be in 3D, giving audiences a new and enhanced theatrical experience,” Earlier Pushpa, Kalki 2898 AD, Adipurush and Kanguva were partially released in 3D format.

Ram Achanta shares “3D has definitely made a comeback. Star-studded films are using it to amplify larger-than-life sequences. Usually, it releases in about 80 to 100 screens, and audiences gladly pick up their 3D spectacles to enjoy the ride.”

Director Hemanth Madhukar, shares his tryst with 1980s 3D film My Dear Kuttichathan and said “It was a wonderful experience—objects seemed to fly around, and hands or sticks appeared to protrude from the screen, offering new thrills.”

Vikram Bhatt's Haunted in 2011 released in 3D. Hemanth says “Horror in 3D was a unique experiment, and audiences loved it.”

Hemanth shared “I had a 3D Handycam for test shoots. One day, RGV saw it on my set, asked about it, and took it away. Two days later, he called me to show a 3D film he shot in just 24 hours—but it was hurried and shabby.”

RGV however made Bhoot in 3D. Madhukar points out “Making a film in 3D is extremely tedious. A stereographer sits right beside you, constantly advising on camera angles and shot divisions. It feels like your creative freedom is being curtailed.”

A producer says “Nowadays, nobody shoots entirely in 3D. They make a regular 2D film first and then convert it into 3D, barring a few portions.”

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