Supreme Court concerned over expensive food and beverages in theatres

Supreme Court expressed its concern over expensive food and beverages in Theatres and felt that this is keeping people away from Theatres.

It said if this is not taken care of than Theatres will soon wear a deserted look. Supreme Court said "A small tub of popcorn now costs over ₹500 — and with caramel or cheese, the price crosses ₹700. A soft drink that sells for ₹50 outside the theatre is priced at more than ₹400 inside, while even a half-litre water bottle can touch ₹100 at the counter. Combined with ticket rates between ₹400 and ₹1,200, a family outing to the movies has turned into a luxury rather than a casual weekend plan."

Director Teja says “Cinema has become unaffordable for middle and lower-class audiences due to exorbitant ticket prices and food costs. Nowadays, even a cup of coffee costs ₹350. Earlier, families could easily enjoy snacks at the theatre, but not anymore,”

He continues “A pack of popcorn that sells for ₹100 in single-screen Theatres is priced between ₹500 and ₹700 in multiplexes. Add soft drinks and nachos, and a family ends up spending nearly ₹1,000 — that’s simply unaffordable for most people. These prices are keeping middle-class audiences and youngsters away from Theatres.”

He points “Exorbitant rates in Hindi cinema multiplexes have already forced audiences to stay away. A top multiplex official once admitted that they earn more from food and beverages than from ticket sales. Multiplexes aim for fewer customers and higher profits, while single screens rely on larger footfalls and affordable pricing.”

He went on to add “They have bigger screens and better sound systems, giving audiences a larger-than-life feel. Multiplexes, on the other hand, often reduce screen sizes to accommodate more Theatres, which kills the excitement of movie watching.”

He concludes “Exhibitors in Telugu states are struggling because audiences are avoiding cinemas due to high ticket rates and visiting only for star-studded movies, while ignoring lesser ones. No doubt, snacks in multiplexes cost four to five times more than in single screens,”

However an exhibitor says “Ticket and snack prices have been debated for years, but some multiplexes provide top-class ambience, premium food, and a great viewing experience. Many professionals and businessmen, after a long day’s work, like to unwind in comfort. They deserve that luxury. Ultimately, viewers should choose the experience and price that suit them best,”