Hyderabad Court Protects Chiranjeevi Personality Rights

A Hyderabad civil court has protected the personality and publicity rights of veteran actor Chiranjeevi, issuing an interim injunction against 30+ online entities from using his name, image, or voice commercially or personally without consent. The order, passed by Chief Judge S Sasidhar Reddy on September 26, aims to prevent irreparable harm to Chiranjeevi's reputation and economic interests.

Chiranjeevi filed a complaint against online platforms misusing his identity, including AI-generated versions that were fake, misleading, and potentially harmful. The court recognized Chiranjeevi as one of India's most iconic film personalities, emphasizing the need to protect his personality rights. 

This judgment reinforces the importance of personality and publicity rights in the Indian entertainment industry, ensuring respect for individual reputation and intellectual property. The court's decision highlights the growing concern over unauthorized exploitation of celebrity images and digital likenesses, particularly with the rise of artificial intelligence. 

Chiranjeevi's legal team has been instrumental in achieving this landmark protection, and the case is scheduled for further proceedings on October 27, 2025.