OTT Platforms Making Producers Rushing to Meet Deadlines

The film industry is witnessing a shift in power dynamics, with OTT platforms dictating terms and release dates of films. Producers are agreeing to their demands to avoid losing extra money. Sekhar Kammula's Kuberaa, starring Dhanush, King Nagarjuna, and Rashmika Mandanna, is a prime example. The film was in production for two years, and the makers had to rush to the finish line due to Amazon Prime Video's ultimatum. The platform gave them a ₹47 crore deal for OTT rights, with a condition that if they don't release on June 20, they would have to give back ₹10 crores.

The producers of Kuberaa started finishing Tamil, Telugu, and other language works on a tight schedule. Similarly, Vijay Deverakonda's Kingdom is facing a similar restriction from Netflix. The film was postponed multiple times due to post-production works and unconfirmed re-shoots. Reports suggest that Netflix has asked the makers to release it by July 25, or they will lose money on the deal. The Kingdom makers have started working on a last-minute rush to the finish line. Vijay Deverakonda is reportedly cooperating with the makers to ensure the film's success.

The influence of OTT platforms on film production is significant. Producers are under pressure to meet deadlines, which can impact the quality of the final product. The rush to complete post-production works can lead to compromises on editing, sound design, and visual effects. However, producers are willing to take the risk to avoid losing money on OTT deals.

Vijay Deverakonda's Kingdom is expected to be his big comeback after many failures at the box office. He is reportedly working hard to ensure the film's success. The film is directed by Gowtham Tinnanuri, produced by Naga Vamsi, and features music by Anirudh Ravichander. With the stakes high, the makers are working tirelessly to meet the deadline and deliver a quality product.