Reason Behind Kuberaa Underprice In Tamil Nadu

Kuberaa, the upcoming film starring Dhanush and Nagarjuna, directed by Sekhar Kammula, is set to release in theaters worldwide on June 20th in Telugu and Tamil languages. The film's Tamil Nadu theatrical rights have been bagged by Romeo Pictures for a moderate price of 20 Cr on an MG basis. To achieve breakeven, the film needs to gross around 40 Cr, which is a great deal for the distributor.

The reason for the moderate pricing is that Kuberaa was projected as a Telugu film, given its director's background. This has resulted in the Tamil Nadu rights being underpriced. A similar situation occurred with Dhanush's bilingual movie Sir/Vaathi, which performed well in Telugu but not as well in Tamil. It's possible that Kuberaa might follow a similar trend, given its stronger buzz in Telugu compared to Tamil.

The film's performance in Telugu is expected to be strong, given the buzz surrounding it. As a result, the Telugu rights are likely to fetch a higher price compared to the Tamil rights. The distributor's moderate investment in the Tamil Nadu rights could still yield good returns if the film performs well in the region. With Dhanush and Nagarjuna starring in the film, Kuberaa has the potential to do well in both languages.

Given the cast and crew, the film has generated significant interest, and its performance in both Telugu and Tamil languages will be closely watched. With a well-planned marketing strategy, Kuberaa could potentially achieve significant box office success.