Corona crisis brought many changes in various professions and it taught many lessons to the filmmakers, celebrities, and producers in the film industry.
It is proven that the future is with the digital platform. OTTs like Disney Hotstar, Zee5, Amazon, Netflix, SunNext, Eros etc. are competing against each other. Already more than half a dozen top producers are planning their own OTTs.
Allu Aravind launched AHA OTT and is planning strategies to attract viewers. Reports are coming that Mega family headed by megastar Chiranjeevi is planning another OTT to trigger a mega war in OTTs. Dil Raju, Suresh Babu, Kalyan Ram, Nagarjuna are also planning their own OTTs.
Now reports are coming that even Mahesh Babu is coming up with his own OTT. Inside talk is Mahesh would own the franchise of Reliance Jio's OTT. But sources say Mahesh and team will give only creative support and he will be acting as the OTTs South brand ambassador.
Apart from it, on the parallel front, Mahesh is planning separate OTTs and he is planning it exclusively for kids and is also considering few names. Buzz is he will name the OTT with the name which has his son Gautam and daughter Sitara's names in it.