When there’s lots of debate about OTT (Over-The-Top) content to replace theaters in near future, here comes an innovative concept ATT (Any Time Theater). Shreyas Srinivas who is popular for organizing film events has launched the app which functions on pay per view model.
Controversial maker Ram Gopal Varma is the first director to associate with Shreyas ET as he hired a screen in the application. RGV is making sure his mark is there on the platform. First two films Climax and Nanga were completely targeted at youth audience who love to watch adult movies. If these films were gone for censor, they would have got A certificate with numerous cuts. Thankfully, as of now, no censor certification is needed for OTT or ATT content.
Even upcoming arrivals in Shreyas ET are also A certificate ones. If they don’t come up with innovative concepts and universal appealing content, Shreyas ET will end up as disaster product very soon.