Star producer Allu Aravind launched his own OTT Platform Aha recently. Vijay Deverakonda was roped in as brand ambassador for the same. Most of his production ventures are available in his OTT platform. He also acquired digital rights of films of other production houses as well. Allu Aravind is also planning web-series.
Curiously, Allu Aravind missed a good opportunity to promote his Aha. His last production venture Ala Vaikunthapurramloo starring his son Allu Arjun is ending as non Baahubali hit.
However, they sold digital rights of the Trivikram Srinivas directed film to Gemini TV. AVPL will have its first television premiere very soon. It will also be available in Sun Nxt OTT platform.
Apparently, the makers were offered fancy amount for digital rights. Had they kept the digital rights of the film with them, they would have had gtreat opportunity to promote Aha.