Natasimham Nandamuri Balakrishna's forthcoming film Ruler has been made with all the commercial ingredients loaded in it. However, the film failed to carry hype through its teaser, trailer and songs.
As the promotional material hasn't lived up to the expectations, the makers haven't got fancy offers from the buyers. As a result, the makers have decided to take high risk to release the film with a huge deficit. Yes, they are all set to release the film with Rs.15 crore budget.
If at all aforementioned gossip is proved right, the film should record phenomenal run at the box office so that its over flows recover the deficit amount of the film.
Ruler was directed by KS Ravi Kumar under C Kalyan's CK Entertainments. Sonal Chouhan and Vedhika have played Balakrishna's romantic interests. December 20 has been locked for film's release.